For a decade now, GOG has built a business that started and is still largely centered around retro-games that are easily pirated in the video game industry of all places, where customers are far more likely to know the methods for piracy than in other industries. In fact, the story of GOG’s anniversary is the story of one platform successfully competing with free, with a much bigger competitor, and having to drag wary publishers that might be scared off of the anti-DRM stance along for the ride… for ten years. Our answer was to offer value that gamers were already used to and then some: beloved games in big beautiful boxes packed with goodies, professional localization, and prices that are simply reasonable. After all, how do you compete with the grey market? These were the early days of CD PROJEKT – back then specializing in local retail distribution, but the job wasn’t easy. The GOG.COM story began in Poland, 1994 – a time and place where bootlegging reigned supreme and legal games were a luxury that few could afford. Well, GOG is taking a moment to remind everyone of that fact while celebrating its 10 year anniversary. What many people might not know, however, is that GOG first started in Europe, trying to figure out how to compete with piracy and the grey market long before it waged its war on DRM.
While the platform has always been something of a kid brother to Valve’s Steam, GOG has made a name for itself by refusing to allow DRM on any titles it sells and, more importantly, being hyper-engaged with its customers and community and fostering that relationship by being genuinely open and human. In gamer circles, Good Old Games, or GOG, is everybody’s favorite go-to retort whenever someone brings up the necessity for DRM. Thu, Oct 4th 2018 07:27pm - Timothy Geigner
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